Artículos con la etiqueta ‘difusión de innovaciones’

Reinforcement-Driven Spread of Innovations and Fads

Por • 27 abr, 2011 • Category: sociologia

We propose kinetic models for the spread of permanent innovations and transient fads by the mechanism of social reinforcement. Each individual can be in one of M+1 states of awareness 0,1,2,…,M, with state M corresponding to adopting an innovation. An individual with awareness k1. The fraction of the population that remains clueless about a transient fad after it has come and gone changes discontinuously as a function of the fad abandonment rate lambda for M>1. The fad dies out completely in a time that varies non-monotonically with lambda.